How to make the most of ChatGPT at your restaurant
Chances are, you’ve come across the hype surrounding ChatGPT. This new AI chatbot has already exceeded 100 million active monthly users and is changing the way people work and connect online. But what can ChatGPT offer the hospitality industry and in particular – restaurants? This article explores nine innovative ideas that restaurant marketers, bartenders, and other hospitality professionals can use to improve their business and brand. Read on to learn about how to make the most of ChatGPT at your restaurant.
AI can help you save time and money
Whether you’re an experienced restaurateur or new to the game, you’ll find that ChatGPT (or your preferred AI platform) can provide practical insights and tips to boost your business. This innovative technology is making waves across various industries, and within different departments, from coding to creative writing, marketing to maintenance. AI technology certainly has the power to revolutionise how we do many things.
When it comes to restaurants, there are a number of things that you can be doing with AI to save both time and money. Offering access to inspiration and ideas, as well as actually creating the content and written words you need for various purposes in your business, AI can empower you and your staff as well as elevate your business.
Make the most of ChatGPT at your restaurant: 9 great ideas
ChatGPT is a must-try for anyone who wants to streamline their processes and stay ahead of the game in the highly competitive hospitality industry. This article delves into how ChatGPT can unleash untapped potential in your branding and marketing efforts.
1. Create (or refresh) your website copy
Building a website from scratch, maintaining one, or just giving your website a refresh takes a lot of time and resources that many operators simply don’t have. Thanks to ChatGPT’s ability to gather data from across the internet, it is likely to know a little about your restaurant.
Ask ChatGPT to create your landing page copy, or maybe even your ‘About us’ page for a new perspective on your business and some catchy copy. Although it not be perfect the first time, you could ask for alternatives or even edit the output yourself. Asking GPT to help you with your web copy will help you generate fresh copy that you may not have had the words for.
2. Translate your copy
If your restaurant welcomes lots of people through its doors from other particular country, you might be considering making a translated menu or other translated content/signage for your restaurant. Unfortunately however, translation can be very expensive.
ChatGPT can quickly translate text into a variety of languages in one sitting, giving you the chance to quickly translate your text within minutes. You could also use this function for social media post translations.
3. Write marketing emails and newsletters
It is already well known that ChatGPT can help considerably with content creation and marketing for all kinds of businesses. Due to their time consuming nature, emails are one of the things you could hand over to AI in order to free up your time.
Creating an email campaign? Perhaps sending out a company wide announcement? Use ChatGPT to draft up an email template and send out your next email in half the time! Plus, what with the platform’s new take on the matter, you’ll most likely end up with content that provides a refreshed feel.
4. Create social media posts and strategy
Given the right inputs, ChatGPT can create a social media marketing strategy for your restaurant and can suggest new tactics and tools to try. It can also help you to write captions for your posts. When asked how AI can help with social media, ChatGPT responded:
“As a language model, I can assist with a wide range of tasks related to social media. For instance, I can help you with generating social media posts or captions, crafting compelling and engaging social media content, tracking and analyzing your social media performance, and providing feedback and recommendations for improving your social media strategy.
In addition, I can provide insights and share the latest trends and best practices in social media marketing and management. Whether you’re looking to increase your social media following, boost engagement, or build a strong brand presence on social media, I can provide you with the guidance and expertise you need.
With my natural language processing capabilities, I can also generate text that sounds human-like and relevant to your brand and audience. Whether it’s crafting a witty social media post or analyzing your social media analytics, I’m here to help you make the most out of your social media presence.”
It’s as simple as that!
5. Respond to reviews
Responding to customer reviews, whether positive or negative, is vital for any restaurant owner looking to build and maintain a good reputation online. With the help of ChatGPT, restaurant owners can craft thoughtful and professional responses to customer reviews. Simply add the review to the message box and ask ChatGPT to generate a response.
When it comes to negative reviews, ChatGPT can provide suggestions for addressing the specific concerns mentioned by the customer. This could include offering a sincere apology or explaining steps the restaurant is taking to address the issue. For positive reviews, ChatGPT can help restaurant owners express their gratitude and reinforce their commitment to excellent customer service.
All in all, by leveraging the power of ChatGPT, your restaurant can save time and energy and ensure that responses are always taken care of in a professional, engaging, and effective manner.
6. Hire and train staff
Isn’t hiring one of the most time consuming parts of being a restaurant owner or manager? If you’re running low on time, you could probably do with some help. ChatGPT can assist you in a number of ways when it comes to hiring and also training staff.
Let’s start with hiring. When asked to write a job description for a waiter at a casual beachside restaurant, ChatGPT will respond with an extensive description including required skills, responsibilities and more. The great thing is, you can also ask the program to tailor the role to your specific needs.
The same also goes for training your staff. If you’re looking to train a new waiter but feel as though you’ve regurgitated the same information to every new hire, you could create a training manual with the help of AI which explains all the key information new staff members need to know. Since the program will write it for you, it probably won’t take more than 30 minutes!
7. Collect some inspiration
Whilst ChatGPT is great at following orders and creating text based on your own ideas, it can also be used as a concept generator itself. Looking for some new recipes for cocktails or maybe for starters? Got lots of one ingredient left over and looking for a way to use it? Or maybe you’re looking for a great idea for your next summer campaign. Ask ChatGPT about its own ideas surrounding your problem and you’ll have some fresh ideas and lightbulb moments within minutes!
8. Create some menu pairings
Make the most of ChatGPT at your restaurant by offering customers more value for their money. Devising new food and drink pairings is a simple yet effective way to make your menu more innovative, helpful and engaging. Not to mention, food and drink combos make for great special offers and up-selling.
One of the best ways to get some great new pairing ideas from ChatGPT is to ask it about a particular dish and request the best drinks pairing ideas. Use your result for informing staff, or hand out the pairing ideas on a separate piece of paper upon handing out menus. It’s up to you!
9. Optimise for Google
SEO can be a time consuming skill to learn as well as implement. One great way to avoid having to optimise your blogs, website content and more, is to ask ChatGPT to give you a helping hand. The program will analyse the text to determine what keywords and phrases it is targeting before making suggestions for including these keywords and phrases in important areas such as titles, headings, and meta descriptions.
But more than this, it will also suggest adding internal and external links to other relevant content on the website to help boost its SEO ranking. ChatGPT can also provide suggestions for improving the readability of the text, such as breaking up long paragraphs and using bullet points as well as suggest adding multimedia elements like images and videos to make the text more engaging and improve search engine ranking.
Elevate your restaurant with 1834 Hotels
1834 Hotels is a proficient operator of Food & Beverage and is responsible for managing roughly $40,000,000 of food and beverage sales within our group. Our core focus is on driving sales, appropriately costing menus and products, and utilising our business intelligence tools and reports to maximise Cost of Goods, minimise wastage, and ensure overall customer satisfaction.
